Privacy and Cookie Notice

Privacy and Cookie Notice

Please also visit our Terms of Use section that explains other terms governing the use of our website. Thank you for accessing the website (the "Site") of BUTTERFLYTWISTS Shoes, LLC and/or BUTTERFLYTWISTS EMEA B.V. (and together with each of their respective subsidiaries and corporate affiliates, "BUTTERFLYTWISTS," "we" or "us"). Please see the section titled 'Questions and Feedback' to see which BUTTERFLYTWISTS entity controls the Site that you used – for the purposes of data protection law, the listed BUTTERFLYTWISTS entity is also the data controller in respect of your personal information.

At BUTTERFLYTWISTS, we are committed to protecting the privacy and security of your personal information in accordance with local law in the places where we operate (see details below). To learn more, please read this privacy & cookie notice that follows (the "Privacy Notice").

This Privacy Notice describes the types of personal information we may collect, how we may use this information and when (under certain circumstances) we may disclose this information. This Privacy Notice also details the steps we have taken to secure your personal information. By visiting our Site, you accept the practices described in this Privacy Notice.

We are not responsible for the content on, or privacy practices of, any non-BUTTERFLYTWISTS website to which this Site links or that links to this Site.


The Site uses cookies and other tracking technologies to personalise content and advertising and to make our content function better on the Site (see the section titled 'Cookies').

Otherwise, BUTTERFLYTWISTS will not collect any personal information about you except when specifically and knowingly provided by you. Examples of such information are name, shipping and billing addresses, phone number, email address, credit card information and customer preference data. Examples of ways in which we may collect such information from you include the following:

Registration and Ordering. Before using certain parts of this Site or ordering products, you must complete a registration form. When registering, you will be prompted to provide certain personal information, including but not limited to your name, shipping and billing addresses, phone number, email address, and credit card number. In addition, you may also be asked to provide your gender, country of residence and/or for corporate account: the company's country of operation, so we can comply with applicable laws and regulations. These kinds of personal information are used for billing purposes, to fulfil your orders, to communicate with you about your order and this Site, and for internal marketing purposes. If we encounter a problem when processing your order, we will use the personal information to contact you.

  1. Addresses. Some areas of the Site allow you to enter your email address for purposes including, but not limited to: signing up for the BUTTERFLYTWISTS newsletter or opening a BUTTERFLYTWISTS account.
  2. Support: Our Live Chat function (whatsapp) stores all chat for a period determined by BUTTERFLYTWISTS (see the section titled 'Data Retention'). These transcripts are only accessed by BUTTERFLYTWISTS for training and customer service purposes.

D.Written Reviews: BUTTERFLYTWISTS will require a valid registered e-mail address and a review name when it comes to completing the review form in relation to a specific BUTTERFLYTWISTS product. Following the moderation process, your review, alongside your review name and date, will be posted on our Site.

Data from other sources:

We can receive data from third party social networks (e.g. such as Facebook, Twitter, Google). This refers to any information that you share publicly on a third party social network or information that is part of your profile on a third party social network (such as Facebook) and that you allow the third party social network to share with us. Examples include your basic account information (e.g. name, email address, gender, birthday, current city, profile picture, user ID, list of friends, etc.) and any other additional information or activities that you permit the third party social network to share. We receive your third party social network profile information (or parts of it) including statistics and analysis of your social network information every time you download or interact with a BUTTERFLYTWISTS web application on a third party social network such as Facebook, every time you use a social networking feature that is integrated within a BUTTERFLYTWISTS site (such as Facebook Connect) or every time you interact with us through a third party social network. To learn more about how your information from a third party social network is obtained by BUTTERFLYTWISTS, or to opt-out of sharing such social network information, please visit the website of the relevant third party social network.Data that is mandatory is indicated on relevant forms that you complete. Where provision of data is mandatory, if relevant data is not provided, then we will not be able to fulfil your requests to register or otherwise engage with BUTTERFLYTWISTS. All other provision of your information is optional.



Legal grounds for use

To process your orders and communicate with you about your orders and deliveries, and we may send you a confirmation email when you register/place an order with us.

Contractual necessity, legal requirements and legitimate interest grounds (to provide you with products or requested information).

If you submit your email address for signing up for the BUTTERFLYTWISTS newsletter or to open a BUTTERFLYTWISTS account, we may use this information to stay in touch with you and/or monitor whether you open and/or click on URLs in BUTTERFLYTWISTS e-mails.

Individuals' consent where required or legitimate interests (i.e. keep you informed of BUTTERFLYTWISTS activities).

To send you information newsletters about BUTTERFLYTWISTS, including offers about our products and services.

Individuals' consent where required or legitimate interests (i.e. keep you informed of BUTTERFLYTWISTS activities).

If you use our Live Chat function we will use your information for dealing with your query, training and customer service purposes.

Contractual necessity and legitimate interest grounds (to provide you with requested information and for training staff in responding to such requests).

We will use your written and/or video reviews on our Site and/or within BUTTERFLYTWISTS for product improvement, product development, customer experience improvement, and possible communication/PR purposes.

Individuals' consent where required and legitimate interest grounds (i.e. making improvements to our products and services by obtaining feedback from you in relation to products that you purchased and/or your customer experience).

To compile statistics and analysis about the use of our Site and related services, which statistics are only used to enable us to provide a better service, features and functionality to you and other Site users.

Individuals' consent and legitimate interest grounds (i.e. ensure that our services function smoothly and we understand your interests).

To help prevent fraud and other prohibited or illegal activities.

Legal requirements.

Wherever we rely on consent, you will always be able to withdraw that consent, although we may have other legal grounds for processing your data for other purposes, such as those set out above. You have an absolute right to opt-out of direct marketing, or profiling we carry out for direct marketing, at any time. You can do this by (i) clicking on the opt-out message provided in the communication, or (ii) emailing


BUTTERFLYTWISTS may transfer your personal information between BUTTERFLYTWISTS Shoes, LLC (U.S.) and BUTTERFLYTWISTS EMEA B.V. as necessary to provide the products and services you have requested and to fulfill any of the other purposes set out above. Wherever your personal information is transferred, BUTTERFLYTWISTS will (i) comply with all applicable laws and (ii) take reasonable steps to safeguard the privacy of your personal information.

We do not sell or rent information about our customers and all information provided to BUTTERFLYTWISTS remains confidential, except that:

  1. May share aggregate or summary information regarding our customers with partners, advertisers or other third parties.
  2. We may share information with companies that provide support services to us such as a printer, mailing house, fulfilment company, payment service provider, or web host. These companies need information about you in order to perform their functions and are subject to confidentiality agreements. Unless otherwise required by law, they are not authorized to use any of your personal information we share with them for any other purpose. This information may also be shared with marketers whose products or services we feel may be of interest to you. This helps them and/or BUTTERFLYTWISTS to market products and services in accordance with any marketing preferences that you indicated during registration.
  3. We may be required to disclose such information (a) in response to subpoenas, court orders, requests from law-enforcement officials, (b) if the request is necessary to protect to protect legitimate interests of BUTTERFLYTWISTS or others, or (c) if we are otherwise required to disclose such information by law.
  4. We may publicly disclose the identity of the winner of any online sweepstakes, contests or promotions.
  5. the event that BUTTERFLYTWISTS or its assets are acquired by or merged with another company, we may share your information with any of our legal successors.
  6. will use your written and/or video reviews on our Site.


BUTTERFLYTWISTS recognises that you care how information about you is used and shared and respects your privacy. This Privacy Policy describes what information we may collect from you, how we collect that information, how we use that information, and the choices you have regarding your information. By using our website, mobile applications, social media platforms or providing information to us in other ways, you agree to be bound by this Privacy Policy.

This Privacy Policy was last updated August 2019, and may be updated from time to time. Please check back periodically for further updates and changes. The most updated version will be the one that is available on this website.


Like most other websites, BUTTERFLYTWISTS uses cookies or similar technologies (collectively referred to as cookies). A cookie is a small removable data file that is stored by your web browser on your computer. Cookies are used to provide customers with tighter security, customized content, tracking of orders, and to make shopping carts work. We use the following types of cookies:

  1. Strictly necessary cookies: These cookies are essential in order to enable you to move around our Site and use its features, such as accessing secure areas of the Site. Without these cookies, services you have asked for, like shopping baskets, cannot be provided.
  2. Performance cookies: These cookies collect information about how visitors use the Site, for instance which pages visitors go to most often, and if they get error messages from web pa These cookies don't collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
  3. Functionality cookies: These cookies allow the Site to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
  4. Targeting/advertising cookies: These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They are usually placed by advertising networks with our permission. They remember that you have visited the Site and this information is shared with other organizations such as advertisers. For example we use Facebook Custom Audiences and Facebook Lookalike to deliver advertisements to website visitors.
  5. Social Media Cookies: These cookies allow you to share what you’ve been doing on the Site on social media such as Facebook and Twitter. These cookies are not within our control. Please refer to the respective privacy policies for how their cookies work.

Further to this, please note that our Site and our service providers may also process your device’s IP address (either full or in part) in a similar fashion.

The consent mechanisms of our regular services providers where available and/or adjust your browser settings (consult the "Help" section of your browser for more details) so as to accept or reject cookies. You can find out more information about cookies at:

We use third-party companies to provide Internet data hosting and to help us measure and determine how visitors use our website and the effectiveness of our website and promotions in order to help us improve and optimize our website and the products and services we offer. We also use third-party companies to serve advertisements (banners or links) on our behalf across the Internet. These companies use tracking technologies (including cookies and pixel tags) to collect non-identifiable information about your visits to our website and your interactions with our products and services in order to provide tailored advertisements based on your interests and browsing of our website (remarketing) on our behalf and on behalf of other advertisers across the Internet. We use third-party audience data (such as age, gender, and interests) to better understand and advertise to audiences that visit our website. We do not use or associate personally identifiable information with remarketing lists, cookies, data feeds, or other anonymous identifiers.

Our websites currently do not have a mechanism to recognize “Do Not Track” signals, but several of the third-party companies who utilize these cookies or beacons enable you to opt out of this advertising. If you wish to opt out of receiving this third-party interest-based advertising, you may obtain more information here. Please note that this does not opt you out of receiving marketing communications from us.

Note that by disabling cookies, you may not be able to shop from this Site. However, you can still place orders via email at

In addition, some of our e-mail communications to you may include a "click-through URL" linked to a particular page on the website. By clicking on one of these URLs, you will automatically enter our website and we may collect information related to the "click-through." You may avoid having this information collected by not clicking on URL links in our e-mail communications.

We also may use a variety of retail analytics tools in our stores for operational and marketing purposes, such as measuring and analysing traffic patterns. These tools may collect data from sensors, including video cameras, smartphone detectors, Wi-Fi networks, or other devices, to improve your in-store experience.


We do not intentionally collect personally identifiable information from children under the age of thirteen. If we become aware that we have collected personally identifiable information from a user of the Site who is under the age of thirteen, we will remove that child's personal information from our files.


If you are a customer, we will retain and use your personal information for as long as your account is active, as needed to provide you the products and respond to queries, to document our business relationship with you, and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Where you have provided a product review, we will retain this information for a minimum period of 1 year and for no more than 2 years from the date of publication of the review.

Where we process your personal information for marketing purposes, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data indefinitely so that we can respect your request in future.

Where we process personal information in connection with performing a contract or for a competition, we keep the personal information for 6 years from your last interaction with us.

Where we process personal information to monitor and compile statistics about the use of our Site, we keep the personal information for 13 months.

Where we process personal information to meet legal requirements, we hold this for as long as the law requires (for examples, we may hold records to help prevent fraud and other prohibited or illegal activities).


You can ask us for a copy of your personal information, to correct, delete or restrict (stop any active) processing of your personal information and to obtain the personal information you provide to us for a contract or with your consent in a structured, machine readable format.

In addition, you can object to the processing of your Personal Information in some circumstances (including where we are using the data for direct marketing).

These rights may be limited, for example if fulfilling your request would reveal personal information about another person, or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping.

To exercise any of these rights, you can get in touch with us using the details set out below:

You can also suppress your account to prevent any future purchases through that account. Please note that in case of account suppression, we will still retain certain information (including but not limited to personal information) so as to fulfil our legal and accounting obligations, for business purposes and to protect BUTTERFLYTWISTS’ interests (e.g. invoices, payment transaction details, shipping and transactional information, etc.). You can make these requests by emailing your request to BUTTERFLYTWISTS Customer Support department at Please clearly label the subject line "Opt Out / Corrections," and do not email your credit-card number or other sensitive information. In specific circumstances, proof of identity and payment might be required.


The majority of information that we collect is obtained through our Site, and this Privacy Notice applies only to that online collection of personal information. We also collect information offline, where we also try to protect the privacy of your personal information. One example involves someone calling us to place an order or to ask questions. When someone calls, we will ask only for the personal information we need in order to place the order or to answer the question. When we need to store information (such as order information), we will enter it into our database through SSL encryption. Note that all calls are recorded for training/customer service purposes and to provide evidence of possible transactions. Calls are retained for a period determined by BUTTERFLYTWISTS.


We may change our Privacy Notice from time-to-time. We encourage you to refer to this Privacy Notice on an ongoing basis so that you understand our current Privacy Notice.

Any substantive or material change to the Privacy Notice will be brought to your attention – for example, by including a pop-up notice on the website. Your continued use of the Site after this Privacy Notice has been updated, as shown in the version date, indicates your agreement and acceptance of this Privacy Notice, including all changes made as of the date of your use of the Site.


We welcome your questions, comments and concerns about privacy.

Please contact us at